Workflow & Automation Architecture
Enterprise workflow design, automation logic engineering, error-resilient routing, and governance documentation built for durability — not for on-time delivery of a scope document. We design for what happens when things break, not just for the happy path.
Marketing ops engineers, RevOps architects, teams inheriting undocumented automation, organisations where nobody knows what the automation actually does
Building workflows is configuring triggers, conditions, and actions in a MAP or CRM. Workflow architecture is designing the entire system — including error handling, monitoring, conflict resolution, logging, and documentation — so the workflows behave predictably when edge cases occur and can be maintained by someone who didn't build them. Most enterprise workflow problems are not broken logic — they are undocumented logic that nobody can safely change.
Yes. Legacy automation remediation is one of the most common engagements we run. The process is: inventory all active automation, document the intended logic, identify failure modes and undocumented dependencies, then re-architect to remove fragility. The output is a clean, documented automation layer with known behaviour.
Marketo Engage, HubSpot, Salesforce (Flows and Process Builder), Pardot, and Workato for cross-platform orchestration. We do not use drag-and-drop automation builders for enterprise deployments — we design for durability and document everything.
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